Jen Flowers is the Group Head of Customer Intelligence and Partnerships at HSBC Wealth & Personal Bank. She is a passionate design-thinking advocate and innovator, helping companies become more customer-centric and embrace out-of-the-box thinking. Outside of her professional role, Jen is actively involved in various women’s communities. She was the co-founder and founder of TEDxTinHauWomen and TEDxShanghaiWomen, respectively. Jen also serves on the board of the American Chamber and the Women of Influence steering committee.

Additionally, Jen has recently joined the Hong Kong chapter of the Asian University for Women (AUW), where she supports sending women to university, securing internships, and facilitating job placements after graduation. When she’s not dedicating her time to these commitments, Jen keeps herself busy with outdoor activities, such as mountain trekking and hockey. She also enjoys coaching and traveling the world with her husband and two children.