Binu Balan

About the Author

Binu Balan is a business expansion champion and business strategist with over 20 years of experience helping individuals and global brands create lasting brand equity. 


Through her organisation B.Connected Pte Ltd, a B2B business matchmaking consultancy, she drives business partnering and stakeholder management with a unique service offering that combines market intelligence, business model diagnostics and access to a local and global network of service providers. She is passionate about customer experience and is an avid people connector, ignited by two decades of leading international operations for global fashion brands across the Middle East and APAC. 


Binu volunteers full-time at KeyNote Women Speakers Directory, leading Speaker Placement, Business Development & Partnerships globally for the 300+ speakers in the directory and its partners. 


Born in India and bred in the Middle East, Binu now calls Singapore home, living here with her two daughters. She holds an MBA in Marketing & International Business and is also a trained yoga practitioner and classical dancer.


Chapter Title: To Be and Be Connected

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