About the Author
Dr Noura Al Obeidli is a research fellow at New York University Abu Dhabi (NYUAD). Through her research work as an emerging ethnographer and academic author, she observes the journalistic practices and newsroom norms to highlight specific themes including gender dynamics, tribal patriarchalism, and the media culture in the Emirates.
Prior to joining academia, she worked as a PR professional for nine years, in which she developed promotional marketing plans, created crisis communications policies, and managed stakeholder relationships.
Through her work and interests in gender equality and feminism, she has published numerous news features about empowered Emirati women in male-dominated sectors such as aviation and engineering, lectured at undergraduate level on gender politics, organised campaigns to raise awareness on women’s health and welfare, and received professional internships on news reporting at Al Rai News Centre in Kuwait and The British Broadcasting Corporation (BBC) in England.